Google gets it and is ready to do to the web what Microsoft did for the Desktop.
Microsoft won the desktop wars not only because everybody was using their OS, but because they also ensured the continued success of their OS by having the best developer tools to ensure a steady stream of new applications.
Now, with the web is the new OS, Google is the only company who is seriously building an ecosystem of applications and developer tools and resources to develop, host and launch new applications. (Yahoo and Microsoft is dabbling with this too – but they are followers with no clear strategy or credibility. They are focused to catching up to Google as an ad machine, and are thus many steps behind).
What’s so smart about Google is that their approach is always a little more long term focused than their competitors. The App Engine, Google Gagdets, Gadget Ads, OpenSocial, Android, etc. will shortly be highly integrated web OS components that will ensure Google’s dominance. Like Microsoft, these Google initiatives may not be designed to play well with other technologies, but then again, that’s how you create lock in.
Facebook apps will be a footnote in the history of cross-platform apps. Amazon’s EC2 and S3 services are doomed for death by Google.
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