Comments on: James Brown & Banner Advertising http://strategyhack.wordpress.com/2008/04/28/james-brown-banner-advertising/ Interactive Business & Marketing 2.0 Sat, 05 Sep 2009 03:17:40 +0000 http://wordpress.com/ hourly 1 By: maghiardigicreatics http://strategyhack.wordpress.com/2008/04/28/james-brown-banner-advertising/#comment-405 maghiardigicreatics Mon, 28 Apr 2008 20:18:08 +0000 http://strategyhack.wordpress.com/?p=30#comment-405 "We believe that the best place to convert a customer, whatever the campaign goal is, is on the advertiser’s site, not in the banner." - generally I can agree with that. But many times simply there is no landing page. Because there is no need to have one or advertiser cannot fill it with relevant content. Or the communication period is just too short to create a site for that. By the way I believe that visitors playing with the rich media ad spend their time in the same brand environment as on the microsite. However there will always be big media agencies engaged with big media players who will buy banners as they are not forced to find more efficient way of advertising. And that is the good opportunity for specialists. “We believe that the best place to convert a customer, whatever the campaign goal is, is on the advertiser’s site, not in the banner.” – generally I can agree with that. But many times simply there is no landing page. Because there is no need to have one or advertiser cannot fill it with relevant content. Or the communication period is just too short to create a site for that.

By the way I believe that visitors playing with the rich media ad spend their time in the same brand environment as on the microsite.

However there will always be big media agencies engaged with big media players who will buy banners as they are not forced to find more efficient way of advertising. And that is the good opportunity for specialists.

]]>